The project
Premium Mobiles wanted to reach younger mobile users in a way that felt different from the usual smartphone promotion. Instead of building another product-and-price campaign, we connected the brand with something the target audience was already highly engaged with: mobile gaming.
Our Approach
We developed a PUBG Mobile campaign designed around entertainment first and promotion second. Live gameplay helped attract attention, while prizes, offers and discount codes connected the gaming experience back to the client's products. This gave the campaign a reason to be watched rather than simply scrolled past.
What We Did
Campaign Strategy · Gaming Marketing · Live Campaign Planning · Promotional Strategy · Lead Generation · Brand Awareness
The outcome
The campaign gave Premium Mobiles a more engaging way to speak to younger smartphone users and created conversations around the business without relying on conventional electronics advertising. Promotional discount codes of 20% and above were integrated into the livestream activity to connect engagement with a clear commercial offer.
Creative Showcase
A selection of creative work developed as part of the project.
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